Recology

CAMPAIGN + BRANDING

Displayed in the 2012 Academy of Art University Spring Show.

Recology describes itself as a resource recovery program rather than a waste management company. This means looking for potential in the materials they process rather than sending them to a landfill. They do this by providing business and residential recycling and composting services along with the regularly scheduled trash collection.

This rebrand focused on customer education and adoption. Recology's goal is to get people thinking of waste in terms of all three categories rather than just trash. Making recycling and composting an effortless, convenient task is key.

Components

Campaign
Branding
Logo Design
Print Design
Web Design
Motion Graphics
Mobile App Design
Game Design

Software

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Logic Pro