Let's Go Travel Guide

CAMPAIGN + BRANDING

Displayed in the 2012 Academy of Art University Spring Show.

Let's Go is a budget travel guide for the young and young at heart. This rebrand not only improves the look of the brand, but incorporates new features, technologies, and social media strategies to better reach their demographics. The new strategy also emphasizes their unique "grit tips", the special budget tips and "locals only" style information you can’t get anywhere else.

The mobile app was a huge addition to this brand. The new app gives users access to all the information the printed books provide, as well as the ability to create a profile, read and write reviews, share tips, get directions, get suggested destinations along their route, map their travels, save contacts, create and share photo albums, and record their trip as they go, all in one organized place.

Components

Campaign
Branding
Logo Design
Mobile App
Print Design
Web Design
Motion Graphics

Software

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign